Research · Lead Leakage Index 2026

What really happens after a buyer fills your form?

We submitted real-format enquiries to live residential projects across channels and measured how fast — and how well — each one responded.

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Research · Edition 1Lead Leakage Index 2026
Median time to first call
Enquiries never called back
[X%]
Headline findings

The numbers

[X]projects tested across [N] cities
[X min]median time to first call
[X%]enquiries never called back
[X%]offered a site visit

All figures populated from the published edition; nothing estimated. Brands anonymised.

Five things we learned

Finding 1

[Insight + one number]

Finding 2

[Insight]

Finding 3

[Insight]

Finding 4

[Insight]

Finding 5

[Insight]

Methodology

How we ran the study

Between [dates] we selected [N] residential projects advertising on Meta, Google and property portals in [cities]. Using consented test identities, we submitted enquiries through each channel and recorded the time to first call, first WhatsApp message, number of follow-ups, information quality and whether a site visit was offered. Results are reported in aggregate; individual developers can request their own private scorecard.

Full report

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  • City and channel breakdowns
  • Response benchmarks by project size
  • A 10-point checklist to fix leakage
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